관광행태 분석을 통한 지속가능한 섬관광 발전전략의 모색 - 완도군 청산도 방문객 설문조사를 중심으로 -
Strategies for promoting the sustainable island tourism through the analysis of tourist behaviors - in case of Cheongsando, county Wando, Korea
The island responses sensitively about changes of the culture and ecology. It is impossible or will take more time and costs to restore the destroyed environment and natural landscape of the island. For developing and maintaining the island, it should understand the nature of the island in terms of tourism development. The alternative strategy for promoting the sustainable island tourism has been presented. Most of the parts of Cheongsando in Wando, Jeonlanamdo are designated national parks and a lot of restrictions on development rather than on the other hand, it has greatly contributed to preserve the natural environment and the excellent natural landscape. Recently, Cheongsando is to be known nationwide as locations of movies and dramas such as ‘Seopyeonje’ and ‘Spring Waltz’, and has an opportunity of changes to be selected as ‘You want to go to the Island’(by the Ministry of Culture, Sports, and Tourism) and ‘the Slow City’(by Slow City International Federation). The purpose of this thesis is to search for the strategy of sustainable island tourism using a Cheongsando’s case. According to the results of the survey of 400 tourists in Cheongsando, it has various distributions between age 20's and 50's across the country. Generally, visitors have negative opinions about accommodations, food, transportation, and tourism programs of Cheongsando. On the other hand, they have positive opinions and satisfactions about sightseeing tour in Cheongsando, and it shows very highly that they want to re-visit there. Tourists wanted to develop Cheongsando sustainably, for instances, preserving and maintaining the natural landscape, the environment of the island, and escaping from the original development way of tourism complexes or resorts. What tourists want is to realize the version for the future of Cheongsando, and escape from the tourism development way based on the existing thinking. It is necessary to be established and implemented strategies of sustainable tourism development for the island that it preserves and maintains the environment and the natural landscape.
목차
Abstract 1. 지속가능한 섬관광 발전 전략 모색을 위한 이론적 논의 1.1 우리나라 섬관광정책의 동향 1.2 섬관광의 특성 1.3 지속가능한 섬관광의 개념 1.4 섬관광 관련 기존 연구의 검토 1.5 지속가능한 섬관광발전정략 모색을 위한 쟁점사항의 검토 및 설문조사 분석틀의 제시 2. 청산도 섬 관광 관련 지역여건운석 3. 청산도 방문객 대상 설문조사분석 3.1 응답자 일반현황 3.2 청산도 방문객의 관광행태분석 3.3 청산도 방문객의 관광활동 만족도 3.4 청산도 재방문 의사 및 청산도 밭전 방향 4. 지속가능한 청산도 섬관광 발전 전략 모색을 위한 시사점과 연구의 한계 힘고문헌
한국지역개발학회 [The Korean Regional Development Association]
설립연도
1989
분야
사회과학>지역개발
소개
국토의 균형발전과 도시 및 농촌지역 계획에 관한 이론을 종합적으로 연구하고 지역개발에 관한 학문적, 실용적 연구발전을 통하여 지속가능한 지역발전에 기여함을 목적으로 한다.
또한 세계화 시대에 부응하여 아시아지역의 선도적인 지역개발 경험을 바탕으로 개발도상국가의 지역개발전략 및 개발사업을 지원한다.
간행물
간행물명
한국지역개발학회지 [Journal of the Korean Regional Development Association]