Earticle

초록

영어

The purpose of this study was to assess the images of 10 cites and counties of Jeonnam Province (i.e.,Yeosu, Gurye, Damyang, Mokpo, Suncheon, Boseong, Haenam, Jindo, Wando and Gangjin) as tourist destinations, and to suggest tourism promotion and development strategies of the regions based on the images. Data were collected from 550 residents of Jeonnam, Jeonbuk, Gyungnam Province and Gwangju metropolitan city. Results from this study can be summarized as follows: (1)Yeosu and Gurye were the best regions that have good image both in tourism infrastructure (i.e., transportation system, lodging, entertainment facilities) and attractions (i.e., natural beauty, cultural resources, local food, event and festivals. (2) Mokpo and Suncheon had relatively good image in tourism infrastructure while they had relatively bad image in tourist attractions. (3) In contrast, Damyang, Boseong, Haenam, Jindo, Wando and Gangjin had relatively good images in tourist attractions while they had relatively bad image in tourism infrastructure. Based on the results from this study, several points were made from the regional tourism promotion and development point of view.

목차

Abstract:
 1. 서론
 2. 관광이미지에 대한 선행 연구
 3. 연구방법
  3.1 조사대상지역의 선정
  3.2 조사대상자의 선정 및 표본추출
  3.3 변수의 측정
 4. 연구결과분석
  4.1 표본의 특성
  4.2 이미지 측정 척도의 타당도와 신뢰도
  4.3 전라남도 기초지자체의 관광이미지
 5. 요약 및 시사점
 참고문헌

키워드

저자

• 이진형 [ Lee , Jin-Hyung | 호남대학교 관광경영학과 조교수 ]
• 박창규 [ Park, Chang-Gyu | 전남도립 남도대학 관광과 부교수 ]
• 김재훈 [ Kim, Jae-Hoon | 전라남도 관광진흥과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국지역개발학회지 [Journal of the Korean Regional Development Association]

• 간기

  연5회

• pISSN

  1225-9055

• 수록기간

  1989~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 322 DDC 330