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생활주기(life cycle)에 따른 소비성향 및 주거관련 특성에 관한 연구
A Study on the Propensity to Consume and Housing Characteristics According to Life Cycle
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- 발행기관
- 한국가족자원경영학회 바로가기
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- 간행물
- 가족자원경영과 정책(구 한국가족자원경영학회지) KCI 등재 바로가기
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- 통권
- 제16권 1호 (2012.02)바로가기
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- 페이지
- pp.85-101
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- 저자
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- 언어
- 한국어(KOR)
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- URL
- https://www.earticle.net/Article/A169135
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5,100원
원문정보
초록
- 영어
- This study aims to identify the propensity to consume and housing characteristics according to life cycle as the main independent variable. It also tries to understand the consumption power and housing style of each cycle and analyze whether there are differences between each life cycle, ultimately aiming to match the propensity to consume and housing style with each cycle. For empirical analysis, on and off-line surveys of 488 people were collected and analyzed by cross analysis, factor analysis and analysis of variance. The prime research findings are as follows: First of all, factor analysis on propensity to consume showed four main sub-factors as rational consumption, conspicuous consumption, trend consumption, and status consumption. Secondly, current and preferred housing styles ranked from modern, natural, casual, classic and romantic, which proved that people are currently housed in preferred housing styles. Thirdly, in case of housing-related characteristics of life cycles, the size of the house increased as the levels progressed, and then decreased at level 6 when the children grew into adulthood. The majority of the population was paying a monthly rent, a few were leasing, and a very few owned their housing. 58% were living in apartments, but in levels 1-2, more were living in row houses and high-rise residential buildings, while in level 6 it was detached houses. Fourthly, the propensity to consume according to life cycle tended to shift from conspicuous and trend-based consumption to rational consumption as the cycles progressed. Fifthly, the preferred housing styles were modern and natural styles, regardless of life cycle. These study results can be applied to product development and marketing activities based on their accurate analysis of customers' needs, which can thus bring further customer satisfaction.
목차
Abstract
I. 서론
II. 이론적 배경
Ⅲ. 연구문제 및 연구방법
Ⅳ. 분석결과
V. 결론 및 제언
참고문헌
키워드
소비성향(propensity to consume) 주거스타일(housing style) 주거관련특성(housing characteristics) 생활주기(life cycle)저자
간행물 정보
발행기관
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- 발행기관명
- 한국가족자원경영학회 [Korean Family Resource Management Association]
- 설립연도
- 1996
- 분야
- 자연과학>생활과학
- 소개
- 가족자원의 효율적인 배분과 활용상의 문제를 학문적으로 연구하고 이러한 학문적 성과를 개별가정이나 공공가정의 경영에 적용할 수 있도록 교육·계몽하고 발전시키는 일을 조직적이고 체계적으로 수행하기 위하여 설립되었다.
간행물
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- 간행물명
- 가족자원경영과 정책(구 한국가족자원경영학회지) [Journal of Family Resource Management and Policy Review]
- 간기
- 계간
- pISSN
- 1738-0391
- eISSN
- 2713-9662
- 수록기간
- 1997~2026
- 등재여부
- KCI 등재
- 십진분류
- KDC 590 DDC 640
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