Earticle

초록

영어

Blog is a new global phenomenon, but many research papers about organizational blog have not been shown. In this study the influencing factors of the organizational blog usage are empirically investigated, and several guidelines are suggested to IT professionals who involves the design and implementation of the organizational blog. The research model consists of seven independent variables, one dependent variable, and two moderating variables. The following variables are established as the independent variables; information, interface, service, communication, enjoy, performance expectation, and social influence. Two dimensions such as need and orientation are suggested for the moderating variables, and the actual usage is adopted as a dependent variable. As a result of multiple regression analysis using a stepwise method, the independent variables except for interface and communication affect the actual usage of organizational blogs. The moderating effects for need and orientation are partially supported. The implications of this study are as the followings; (1) The empirical factors affecting the usage of organizational blogs are empirically investigated, (2) The affecting factors vary according to the type of organizational blogs, and (3) Some guidelines are suggested for organizational blog"s design.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 온라인 사이트 품질과 영향요인에2.1 온라인 사이트 품질과 영향요인에관한 연구 관한 연구
  2.2 기술사용과 수용의 통합이론
  2.3 사이버 커뮤니티 유형 분류
 3. 연구모형
  3.1 모형과 가설
  3.2 연구변수의 조작적 정의 및 측정항목
 4. 가설 검증 및 분석 결과
  4.1 자료의 수집 및 표본의 특성
  4.2 측정도구의 신뢰성 및 타당성 분석
  4.3 연구모형 재설계
  4.4 연구모형에 대한 가설 검증
 5. 결론 및 토론
 참고문헌

키워드

저자

• 김인재 [ Injai Kim | 동국대학교 경영대학 경영정보학전공 교수 ] 교신저자
• 지홍구 [ Hong-Gu Ji | 동국대학교 경영대학 경영정보학전공 박사 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005