Earticle

초록

영어

The advance of All-IP digital convergence is now triggering fundamental changes in the media industry. This article analyzes the evolution of the media industry based on a value chain model, with a special emphasis placed on the impact of digital technology on the structure of media production, distribution, and consumption. As the Internet has evolved into an access channel for all forms of media, the boundaries of the media industry remain unclear and open thus enabling anyone to become a creator of media. Furthermore, the scope of media continues to become more dynamic as competition grows between older and more innovative forms of media. In this light, adapting to innovative technologies and more effectively meeting the needs of customers represent key factors for the continued evolution of the media.

목차

Abstract
 1. 서론
 2. 미디어의 가치사슬 모델
  2.1 콘텐츠의 생산(제작, 편집)
  2.2 미디어의 전송
  2.3 미디어의 소비자 수용
 3. All-IP화 디지털융합 및 미디어 가치 사슬의 변화
  3.1 생산-전송-소비의 가치사슬 분리
  3.2 콘텐츠 제작 활성화 및 일반인의 참여 확대
  3.3 전송채널 장벽의 소멸과 인터넷채널의 부상
  3.4 미디어 소비의 시간적, 공간적 제약 해방
 4. 미디어산업의 진화방향
  4.1 개방형 생태계와 독점적 경쟁시대
  4.2 인터넷 미디어로 수렴과 분산
  4.3 전통 미디어와 뉴 미디어의 경쟁과 공존
  4.4 비즈니스모델의 롱테일(long tail)화
 5. 결론 및 시사점
 참고문헌

키워드

저자

• 정석균 [ Sukkyun Chung | 한양대학교 정책과학대학 정책학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005