Earticle

초록

영어

The Radio Frequency IDentification (RFID), once used widely, is expected to provide improved convenience in our everyday life. Crude observations of RFID consumption show that there is a wide variation in the adoption of this technology across different individuals. One plausible explanation is that consumers with challenging mind who seek for new technologies and have a good grasp of the new RFID technology should have higher propensity to use the technology. A better understanding of such acceptance pattern of RFID is of high importance in establishing technology providers’ marketing strategies. This study is aimed to explain differences in the level of RFID acceptance focusing on cognitive styles of potential RFID users. By presenting potential RFID users’ discriminative propensity toward RFID technology, this study hopes to provide guidelines for the design of service strategies that facilitate consumers’ acceptance of RFID.

목차

Abstract
 1. Introduction
 2. Theoretical Background
 3. The Research Problems
  3.1 Research Problems
  3.2 Measuring Tools
  3.3 Survey
 4. Empirical Analysis
  4.1 Basic Statistics
  4.2 Validity and Reliability of Study Variables
  4.3 Comparison of difference according to cognitive styles
 5. Conclusion
 Reference

키워드

저자

• Se Hun Lim [ Assistant Professor. Dept. of MIS. Sangji University ]
• Sohyung Kim [ Assistant Professor. Dept. of MIS. Sangji University ]
• Namjae Cho [ Professor. School of Business. Hanyang University ]
• Daekil Kim [ Assistant Professor. Dept. of Applied Computing. Ming Chuan University ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005