Earticle

초록

영어

Mobile banking is a subset of electronic banking which underlies not only the determinants of the banking business but also the special conditions of mobile commerce. Nowadays wireless networks are being evolved and diversified. In this situation The wireless e-commerce is in the limelight on new profits of Carriers. Especially from current year when Carriers in domestic plans to provide the services using 2.5G networks the service providers choose wireless e-commerce as the main parts of wireless internet strategy and will provide a various of services. Because of this situation, the importance of mobile billing service is being emphasized. This paper searches the definition and service types of mobile banking, and suggests status and prospects of domestic mobile banking. We suggest the basic direction, the stage of development and functions of services by analyzing the cases of Nonghyup"s. Finally we derive the critical factors from those and suggest the effect of introduction and the direction of development. From the customer perspective, mobile banking has many strengths. For example, it allows that all customers access banking service at anytime, anywhere more easily than telephone banking or pc banking. And it reduces the time and the effort for using the service. It enables the company to make a business against global customers. On the other hand, from the company perspective, it has a lot of potential that affect market share and reduce the costs of human and material resources which used to operate and support branches. However, it needs many efforts to reach at the stage of completion. And We will have to solve the problems that develop many contents, expend the range of services and raise the service convenience.

목차

Abstract
 1. 서론
 2. 모바일 뱅킹 서비스의 개요
  2.1 모바일 뱅킹 서비스의 개념
  2.2 모바일 뱅킹 서비스의 특징
 3. 농협의 모바일 뱅킹 개발내용 및 주요기능
  3.1 농협의 모바일 뱅킹 기본 방향
  3.2 농협의 모바일 뱅킹 주요내용
  3.3 농협의 모바일 뱅킹 서비스 기능
 4. 농협의 모바일 뱅킹 서비스 효과 및 발전방향
  4.1 농협의 모바일 뱅킹 주요성공요인
  4.2 농협의 모바일 뱅킹 도입 효과
  4.3 농협의 모바일 뱅킹 발전 방향
 5. 결론
 참고문헌

키워드

저자

• 김병곤 [ Byung Gon Kim | 남서울대학교 경영학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005