Earticle

초록

영어

Although online education service markets are growing fast, previous studies have been limited to the studies on media types or system qualities of online education. In order to provide timely implications for online education service providers to maintain and increase the number of users, other factors such as interactivity and community perspectives should be considered. In this study, social capital and service quality were adopted as antecedents of learning motivation. Also, service quality dimensions, as well as learning motivation, were chosen to examine its impact on intention to repurchase of online education services. Research findings show that structural and cognitive dimensions of social capital are proved as antecedents of relational capital; structural and relational social capital positively influence on learning motivation; tangibility positively makes impact on learning motivation; and intention to repurchase is positively influenced by responsiveness and learning motivation. Practical implications based on the research findings are presented.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 온라인 교육 서비스 현황
  2.2 사회자본
  2.3 서비스 품질
 3. 연구 모형 및 연구가설
  3.1 사회자본
  3.2. 서비스 품질
  3.3 학습동기와 재구매 의도
 4. 연구 방법
  4.1 측정도구의 개발
  4.2 자료의 수집과 응답자 특성
 5. 연구 결과
  5.1 측정 모형 검증
  5.2 구조 모형 검증
 6. 결론
  6.1 연구의 시사점
  6.2 연구의 한계점 및 향후 연구 방향
 참고문헌

키워드

저자

• 김건아 [ Kun-Ah Kim | 연우 GST 마케팅팀 ]
• 윤혜정 [ Haejung Yun | 연세대학교 정보대학원 박사과정 ]
• 이중정 [ Choong C. Lee | 연세대학교 정보대학원 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005