Earticle

초록

영어

ASP service users’ needs for flexible and customized services to deal with changes in business environments and user contexts seems to be appealing due to the progress of technology and IT paradigm such as ubiquitous computing and web 2.0. Through the lens of expectancy confirmation and flexibility, we explored factors that influence users’ repurchase intent and organizational benefit in ASP services. With an empirical study, we examined information quality, service quality, flexibility, customization, user satisfaction, trust in ASP services can contribute to the repurchase intent and organizational benefit. In addition to, business type and company size are added to the research model as control variables for user satisfaction, trust, and repurchase intent. Our findings suggested that the service quality and flexibility significantly were cruicial determinant of user satisfaction in ASP services. Furthermore, user satisfaction significantly influenceS repurchase intent, and organization benefits were affected by repurchase intent. This study has important implications for academic researchers and practitioners who seek to understand factors that affect ASP service users’ repurchase intent and organization benefits.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 ASP 서비스
  2.2 기대일치 이론
  2.3 유연성 이론
 3. 연구가설
  3.1 정보 품질
  3.2 서비스 품질
  3.3 유연성
  3.4 맞춤화
  3.5 사용자 만족
  3.6 샤용자 신뢰
  3.7 재구매 의사와 조직 이익
 4. 연구방법
  4.1 표본 및 자료 수집
  4.2 연구 변수의 측정
  4.3 표본 자료의 특성
 5. 연구의 분석 및 결과
  5.1 측정 모형의 검증
  5.2 구조 모형의 검증
 6. 결론
  6.1 결론과 시사점
  6.2 연구의 한계 및 향후 연구 방향
 참고문헌

키워드

저자

• 김경규 [ Kyung Kyu Kim | 연세대학교 정보대학원 교수 ]
• 신호경 [ Ho Kyoung Shin | 연세대학교 정보대학원 연구교수 ] 교신저자
• 김수현 [ Su Hyun Kim | KT Corporatíon 차장 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005