Earticle

초록

영어

China has the largest number of the user of web 2.0 such as messengers and blogs, as of 2008 year. Chinese Internet digital market will grow from $85 billion in 2007 to $264 billion in 2015. The importance of Chinese Internet business is increasing, because of its size and growth potential. This research is focused on following two questions. First, what are the major characteristics of social networking services in China? In order to find out the answer about this question, the case study on Tencent QQ and Sina Poco, the most representative social networking services company in China, was done. And the reason of the use of social networking services, their contents, and the attitude toward the paid service were identified. Second, what are the major factors influencing the use of social networking services in China. User participation, network effect, usefulness, and system quality were inferred as the factors influencing the use. These factors were based on motivation theory, technology acceptance model, and the related research papers. This research model was proved by data analysis using Partial Least Square. As results, the use of social networking services was influenced by usefulness, network effect, user participation, and system quality. But social influence was not significant of the use of social networking services.

목차

Abstract
 1. 서론
 2. 중국의 사회 연결망 서비스
  2.1 사회 연결망 서비스
  2.2 중국 사회 연결망 서비스의 유형 및 이용자 특성
 3. 연구 모델
  3.1 SNS의 이용과 사용자 참여
  3.2 사회적 영향
  3.3 네트워크 효과
  3.4 유용성
  3.5 시스템 품질
 4. 연구 방법론
  4.1 데이터 수집
  4.2 측정척도 개발
 5. 분석 결과
  5.1 측정모형
  5.2 구조모형
  5.3 결과에 대한 논의
 6. 결론
  6.1 연구결과의 요약
  6.2 연구의 의의 및 한계
 참고문헌

키워드

저자

• 방화룡 [ Hualong Fang | 충북대학교 경영정보학과 박사과정 MIS 전공 ]
• 권순동 [ Sundong Kwon | 충북대학교 경영정보학과 부교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005