Earticle

초록

영어

Recently, mobile internet technologies are enabling the possibility of radically new computing services which can share information and communicate with others on the move. In this situation, prior studies have attempted to identify of what factors make people use mobile internet. However, prior researches focused on investigating the factors affecting users’ adoption to Mobile Internet.
In order to offer beneficial materials to mobile internet companies, we investigated important factors to increase mobile users’ value from the viewpoints of customer. In particular, this study was progressed how characteristics of mobile contents affect users’ intrinsic attributes and how perceived users’ network effects affect users’ value in the mobile computing environments. To empirically test proposed hypotheses, we have analyzed 285 survey data gathering from mobile internet users and verified hypotheses by using SEM (structural equation modeling). Based on the results of this study, we found that content accessibility and content quality have significant impacts on users’ intrinsic attributes such as perceived usefulness and perceived enjoyment. In addition, this study also revealed that perceived usefulness and perceived enjoyment were positively related to users’ emotional value. Moreover, this study found that perceived users’ network effects could affect users’ monetary value by mediating expected benefits. Based on our findings, we can understand that this perspective can provide a deeper understanding of the mobile users’value adoption by bridging the gap between mobile internet studies and actual practice.

목차

Abstract
 1. 서론
 2. 이론적 배경과 선행연구
  2.1 모바일 인터넷과 모바일 콘텐츠 연구
  2.2 모바일 컴퓨팅 환경에서의 내적 속성 연구
  2.3 사용자 네트워크 효과
  2.4 인지된 가치
 3. 연구모형 및 가설
  3.1 연구모형
  3.2 연구가설
  3.3 연구변수의 조작적 정의 및 측정문항의 개발
 4. 실증분석
  4.1 연구방법 및 자료수집
  4.2 응답자 특성
  4.3 측정모델
  4.4 연구모형의 검증
  4.5 연구가설의 검증 및 해석
 5. 결론
  5.1 연구의 요약
  5.2 연구의 시사점
  5.3 연구의 한계점과 향후연구제언
 참고문헌

키워드

저자

• 박상철 [ Sang Cheol Park | 성균관대학교 BK21 글로벌 비즈니스 리더 양성사업단 연구교수. ] 주저자
• 김종욱 [ Jong Uk Kim | 성균관대학교 경영학부 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005