Earticle

초록

영어

The market size of Internet portals has been continuously expanded and also competition has been fierce. For the business success of Internet portals, it is necessary to repeatedly perform a renewal project which improves their services, reflecting more improved or changed strategies. Accordingly, this paper proposes an analysis methodology for performing the renewal project more systematically and effectively. The methodology consists of four phases：establishing improved strategies, analyzing customers, deriving service alternatives, and determining services. The methodology places an emphasis on reflecting effectively customers" standpoints (i.e. customers" needs) and service providers" standpoints (i.e. business strategy) upon service improvement. Furthermore, the methodology includes a specific technique for analyzing the feasibility of services. To demonstrate the practical usefulness of the methodology, a real-life case is illustrated.

목차

Abstract
 1. 서론
 2. 기존 웹정보시스템 관련 방법론
 3. 방법론
  3.1 방법론 아키텍처
  3.2 방법론 세부내역
  3.3 토의 : 방법론 비교 및 개선 방향
 4. 결론
 참고문헌

키워드

저자

• 서우종 [ Woojong Suh | 인하대학교 경영학부 교수 ] 교신저자, 제1저자
• 홍진원 [ Jinwon Hong | 인하대학교 일반대학원 경영학과 박사과정 ] 공동저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005