Earticle

초록

영어

This study focuses on the antecedents to the privacy concerns and their influence on trust and online transaction intention. Based on previous exploratory works and the literature review of privacy concerns, four antecedents are identified-Internet literacy, social awareness, perceived vulnerability, and perceived ability to information control. Incorporating these antecedents, privacy concerns, trust and online transaction intention, a conceptual model is developed and seven research hypotheses are proposed for empirical testing. The proposed model is examined through structural equation analysis. The results show that Internet literacy, social awareness, and perceived vulnerability have statistically significant effect on the privacy concerns of users and the privacy concerns has a positive influence on the trust. Finally, the trust has a positive effect on the online transaction intention. Implications of these findings are discussed for both researchers and practitioners and future research issues are raised as well.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 프라이버시와 프라이버시 염려의 개념
  2.2 프라이버시 염려 관련 선행연구
  2.3 온라인 환경의 신뢰연구와 ‘프라이버시신뢰-행위의도’ 모형
 3. 연구모형 설계 및 가설 설정
  3.1 연구모형
  3.2 연구가설
 4. 실증분석
  4.1 표본설계 및 표본의 인구통계적 특성
  4.2 변수의 측정 및 척도에 대한 평가
  4.3 연구모형과 가설의 검증
  4.4 분석결과에 대한 논의
 5. 결론
 참고문헌

키워드

저자

• 유일 [ Il Ryu | 순천대학교 경영통상학부 교수 ] 교신저자
• 신정신 [ Jeong-shin Shin | 순천대학교 경영통상학부 부교수 ]
• 이경근 [ Kyung-geun Lee | 순천대학교 경영통상학부 조교수 ]
• 최혁라 [ Hyuk-ra Choi | 순천대학교 중소기업경영연구소 연구교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005