Earticle

초록

영어

This study aims to identify factors affecting the purchase of Korean IT products in overseas markets. The empirical investigation on Chinese and Japanese, which are major overseas markets of Korean IT products and within Korean wave of influence, ascertains that they have had experiences in purchasing Korean IT products such as MP3, hand held phone, and digital camera. In addition, it was revealed that the country image of Korea and valuation of Korean IT products have been enhanced by Korean wave. The result of multiple regression analysis shows that the purchase of Korean IT products is dependent upon social influence, country image, product attributes, preference on Korean wave, and cultural influence. In the separated hypotheses test of China and Japan, the same factors are found to be significant variables affecting the purchase of Korean IT products but practicality, innovativeness, and norms of consumers are found to be significant only in Chinese market. These results imply what should be considered to expedite the export of Korean IT products. In particular, this study finds different factors affecting the purchase of Korean IT products in different countries.

목차

Abstract
 1. 연구 배경과 목적
 2. 이론적 배경
  2.1 국내 IT제품의 수출 동향
  2.2 IT제품 구매에 영향을 미치는 소비자 특성에 관한 연구
  2.3 제품 평가준거에 관한 연구
  2.4 제품 구매에 미치는 문화적 영향력에 관한 연구
 3. 연구모형 및 가설 수립
  3.1 연구모형
  3.2 제품 평가준거에 관한 가설 설정
  3.3 문화적 영향력에 관한 가설 설정
  3.4 소비자 특성에 관한 가설 설정
 4. 분석 방법 및 결과
  4.1 설문 구성 및 자료 수집
  4.2 한국 IT제품에 대한 평가
  4.4 가설 검증 및 해석
  4.5 추가 분석
 5. 결론
  5.1 연구 요약
  5.2 연구의 의의 및 한계
 참고문헌

키워드

저자

• 이지은 [ Jieun Lee | 한양대학교 일반대학원 정보기술경영학과 ]
• 신민수 [ Minsoo Shin | 한양대학교 정보통신대학 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005