Earticle

초록

영어

Development of information technology and Internet brought big changes in information society. Quantity of information increased rapidly and various types of information were presented through diverse channels. This change brought an impact in electronic commerce environment. A large number of products are transacted in online market. And various search functions and product information are presented for supporting customer’s decision making. This study examined the effect of external information on purchase decision-making in electronic commerce environment. An experiment was conducted to see the customer product review, unit sales, etc. on purchase decision-making process in online shopping mall based electronic commerce. As a result of study, external information referring to number of purchasing, positive product review, and reliability of information has a positive effect on purchase-decision. The significance of the study can be found in that it defined 1) external information has an effect on decision-making, 2) positiveness and reliability of product information showed that they have an influence on customer, and 3) when self opinion and other person"s opinion are different, one is not satisfied with decision making process. The results of the study can be of practical use in the design and implementation of online shopping mall in electronic commerce.

목차

Abstract
 1. 서론
  1.1 연구배경 및 연구목적
  1.2 연구 방법 및 구성
 2. 이론적 배경
  2.1 정보탐색행동
  2.2 정보 캐스케이드
  2.3 온라인 쇼핑몰에서 제공되는 정보
 3. 연구 모형 및 연구 방법
  3.1 연구 모형
  3.2 연구 가설
  3.3 자료 수집과 실험 설계
 4. 연구결과 및 해석
  4.1 자료의 분석
  4.2 가설의 검증
  4.3 추가분석
 5. 결론
  5.1 연구결과 요약
  5.2 연구의 시사점
 참고문헌

키워드

저자

• 강성민 [ Sungmin Kang | 중앙대학교 경영대학 부교수 ] 교신저자
• 김태준 [ Tae-Jun Kim | 중앙대학교 경영대학 일반대학원 석사 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005