모바일 인터넷의 사용 가치에 대한 비교 문화적 관점의 실증적 연구
A Cross-National Study on Mobile Internet Value Structures
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- 발행기관
- 한국정보기술응용학회 바로가기
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- 간행물
- JITAM KCI 등재 바로가기
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- 통권
- Vol.14 No.3 (2007.09)바로가기
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- 페이지
- pp.15-48
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A166292
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원문정보
초록
- 영어
- As the mobile Internet spreads around the globe, a cross-national difference in the use of mobile services has become an important issue. The goal of this study is to propose and verify cross-national differences in the effect of each value-type on user satisfaction with the mobile Internet. We propose an analytic framework of four different types of value and apply this model to the value structures of mobile Internet users in two different countries. Large-scale online surveys were conducted in Korea and Hong Kong simultaneously with the same questionnaire. Results show that the relationships between the value components and user satisfaction varied between the two countries.
목차
Abstract
1. INTRODUCTION
2. THEORETICAL BACKGROUND
2.1 Value
2.2 Value Structures of Mobile Internet Users
2.3 Satisfaction
2.4 Loyalty
2.5 National Culture
2.6 Cultural Dimensions
3. RESEARCH HYPOTHESES
3.1 Effect of Culture on the Relationship betweenFunctional Value and User Satisfaction
3.2 Effect of Culture on the Relationship betweenEmotional Value and User Satisfaction
3.3 Effect of Culture on the Relationship betweenSocial Value and User Satisfaction
3.4 Effect of Culture on the Relationship betweenMonetary Value and User Satisfaction
4. RESEARCH METHODOLOGY
4.1 Pilot Test of Measures
4.2 Data Collection
5. Measurement Validation
5.1 Confirmatory Factor Analysis
5.2 Convergent Validity
5.3 Discriminant Validity
5.4 Reliability
5.5 Invariance Analysis
6. RESULTS
6.1 Descriptive Statistics
6.2 Comparison of the Effects of Each Value-Type on User Satisfaction
7. CONCLUSIONS AND DISCUSSION
8. LIMITATIONS AND IMPLICATIONS
REFERENCES
APPENDIX
키워드
Mobile Internet Value Culture Cultural Dimension저자
간행물 정보
발행기관
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- 발행기관명
- 한국정보기술응용학회 [The Korea Society of Information Technology Applications]
- 설립연도
- 1999
- 분야
- 사회과학>경영학
- 소개
- 본 학회는 정보기술 관련 분야의 연구 및 교류를 촉진하여 국가 및 기업정보화 발전에 공헌함을 그 목적으로 한다.
간행물
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- 간행물명
- JITAM [Journal of Information Technology Applications and Management]
- 간기
- 격월간
- pISSN
- 1598-6284
- eISSN
- 2508-1209
- 수록기간
- 1999~2026
- 십진분류
- KDC 005 DDC 005
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