Earticle

초록

영어

We face with numerous situation of decision making. In this situation, we would make decision through individual’s own information, or others’ decision making with ignoring private information. Also we would make decision through compromise of private information and others’ information. Like this, we call situation to imitate information of previous decision maker, with disregarding private own information, ‘information cascades’ Also, anchoring effects are results of insufficient adjustment from an arbitrary value. In this paper, we examined how information cascades effects and anchoring effects would be generated in the people who use IT technique as instant poll of website. And this paper presents alternatives to decrease information cascades effects and anchoring effects. This exercise provides facts anchoring effects occur when voters can see poll result. And this paper shows that more degree of output difference is deepened, and more anchoring effects occur. Also this paper shows that when website gives positive payoff, more anchoring effects occur.

목차

Abstract
 1. 서론
 2. 선행연구
 3. 연구의 모델 및 가설 설정
  3.1 모델
  3.2 각 그룹의 정의
  3.3 가설 설정
 4. 연구의 방법 및 결과
  4.1 연구의 방법 및 데이터 수집
  4.2 실험 Ⅰ 설계
  4.3 실험 Ⅱ 설계
  4.4 실험 Ⅲ 설계
 5. 실험 결과 분석 및 가설 검정
  5.1 실험Ⅰ 결과 분석
  5.2 실험 Ⅱ 결과 분석
  5.3 실험 Ⅲ 결과 분석
 6. 결론
 참고문헌

키워드

저자

• 김종진 [ Jong-Jin Kim | 중앙대학교 대학원 경영학과 박사과정 수료 ]
• 양광민 [ Kwang-Min Yang | 중앙대학교 경영대학 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005