Earticle

초록

영어

While the goal of new IT adoption in small and medium sized firms is to choose an optimal system to fit with their own environments and conditions, that of IT post-adoption usage is to fully implement new IT and maximize their benefits from it. Therefore, the decision-making environments of new IT adoption is definitely different from those of post-adoption. Also, The direct experience of IT usage can provide some learning effect and the change of users' beliefs on new IT. From this point of view, this study attempts to figure out the differences of influencing factors on IOS usage intention between adopters and non-adopters. The results show that there are clear differences of influencing factors between two groups. Non-adopter group shows that perceived financial cost and ability of use have significant influences on IOS usage intention, while relative advantage and perceived risk in adopter group have statistically significant influences on post-adoption usage of IOS.

목차

Abstract
 1 Introduction
 2 Methodology
  2.1 Research Questions
  2.2 Data Gathering
  2.3 Analysis
 3 Results
  3.1 Influencing Factors on IOS Usage
  3.2 The differences of Influencing Factors between Adopter and Non-Adopter
  3.3 Additional Analysis
 4 Conclusion
 References

키워드

저자

• Ryu, Il [ School of Business Administration, Sunchon National University ]
• Kim, Jae-Jon [ School of Business Administration, Chonnam National University ]
• Cho, Geon [ School of Business Administration, Chonnam National University ]
• Kim, Do-Goan [ School of Business Administration, Chonnam National University ]
• Lee, Yun-Hee [ School of Business Administration, Chonnam National University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국정보기술응용학회 학술대회

• 간기

  부정기

• 수록기간

  2001~2011

• 십진분류

  KDC 005 DDC 005