Earticle

초록

영어

Many aspects of the way we work and live in the twenty-first century will be determined by the vast web of Internet. Virtual environments open the door to new identity experiences. Having the possibility to enter in a new community, where any personal information is directly shown to others, is a possibility to experiencing different self and thus to show and build new identities. This paper aims to identify how to relate the perception of cyber identity, loyalty and purchase intention. First, we classified cyber identity into two types, personal and social, and analyzed perception of each identity type. Then we conducted a survey using pre-designed questionnaire and found out factors consisting personal and social identity. Finally we analyzed the effects of these factors on loyalty and purchase intention using Structural Equation Model.

목차

Abstract
 1 Introduction
 2 Research model
  2.1 Research hypotheses
  2.2 Research variables
 3 Empirical study
  3.1 Reliability analysis
  3.2 Path analysis using covariance structure
 4 Conclusions
 References

키워드

저자

• Kim, Su-Yeon [ School of Computer and Information Technology, Daegu University ]
• Hwang, Hyun-Seok [ Department of Business Administration, Hallym University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국정보기술응용학회 학술대회

• 간기

  부정기

• 수록기간

  2001~2011

• 십진분류

  KDC 005 DDC 005