Earticle

초록

영어

The real estate portal has grown into a successful e-Business model that is combined on and offline. Although IT technologies have shown rapid growth, the real estate portals have failed to satisfy the expectations of the Internet users. Based on Michael Porter’s competitive forces framework, this study proposes five competitive strategies for continuing growth of the real estate portals. First, to strengthen bargaining power against supplier, buyer and potential new entrants, the real estate portals need to construct a basic network that is cost efficient and maintains real estate goods and makes profits by collaborative deals. Second, strengthen brand value and endeavor to escape from dependency on the Internet portals. Third, develop services to consider changed circumstances and give a lot of sources to make profit to real estate agencies. Fourth, concentrate on marketing to draw in the Internet users and adapt strategies that have been successful in other fields. Finally, real estate fields can seek out ideas for developing new business models from other successful e-Business models and should benchmark them to reduce expenses to a minimum and increase benefits to a maximum.

목차

Abstract
 1. 서론
 2. 부동산포탈의 비즈니스 모델
  2.1 부동산포탈의 개념 및 발전과정
  2.2 비즈니스 모델 분석
  2.3 부동산포탈의 문제점
 3. 부동산포탈의 경쟁전략
  3.1 기간망 구축을 통한 과당경쟁 방지
  3.2 진입장벽 강화전략
  3.3 특화 서비스 제공을 통한 차별화 전략
  3.4 종합포탈에 대한 교섭력 강화 전략
  3.5 사용자에 대한 교섭력 강화 전략
 4. 결론
 참고문헌

키워드

저자

• 주정도 [ Jeong-Do Joo | (주)ITMEXSYI 차장 ]
• 심상렬 [ Sang-Ryul Shim | 광운대학교 국제통상학과 부교수 ]
• 문희철 [ Hee-Cheol Moon | 충남대학교 경제무역학부 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005