Earticle

초록

영어

Recently genuine products and good commerce have been threatened by distributing forgery in home and abroad markets. It is because most customers cannot distinguish whether genuine or forgery, so establishing of strict distribution system is needed. Therefore recently Genuine Guarantee System which can confirm genuine products has been developed using the Internet.
The object of this system is protecting to purchase forgery by confirming distribution system. This system can provide a reliable environment of consumption. But to be diffused at distribution structure and applied, We require the understanding about not only technical side but behavior side. That is, we need to research the cause and process of using this new information system.
In this research, we understand the cause of affection on the system's acceptance and define the suitability about the model according to Technology Acceptance Model by Davis. The above can build the suitable operating strategy and understand the criterion as a new business model.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 진품확인시스템
  2.2 기술수용모형 (Technology Acceptance Model)
  2.3 신뢰
 3. 연구방법
  3.1 연구모형
  3.2 연구가설
  3.3 번수의 조작적 정의
  3.4 변수의 측정
  3.5 표본 설계 및 설문지의 구성
  3.6 자료의 수집 및 분석방법
 4. 연구자료의 분석
  4.1 1차 분석
  4.2 요인 분석
  4.3 측정도구의 선뢰성 분석
  4.4 확인적 요인 분석
 5. 연구결과
  5.1 가설검증
  5.2 연구모형의 적합성 검증
 6. 결론
  6.1 연구의 결과
  6.2 연구의 시사점
  6.3 연구의 한계 및 향후 연구방안
 참고문헌

키워드

저자

• 류귀진 [ Gui-Jin Ryu | 중앙대학교 대학원 경영학과 ] 주저자
• 권혁인 [ Hyeog-In Kwon | 중앙대학교 경영학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005