Earticle

초록

영어

This paper reviewed the relationship between internal marketing and incremental innovation, and the moderating effect of firm size. The results of hierarchical multiple regression analysis, based on the responses from 322 employees in small business, showed that almost internal marketing factors effects positively on incremental innovation. All internal marketing factors(CEO support, compensation system, education & training, internal communication, authority delegation) appeared to be related positively with process innovation and service innovation. And all other factors(compensation system, education & training, internal communication, authority delegation) except CEO support showed to have positive relationship with operation innovation. In the moderating effects, internal communication effects more positively on incremental innovation in large firm-size than in small firm-size. But delegation effects more positively on incremental innovation in small firm-size than in large firm-size.

목차

Abstract
 1. 문제제기 및 연구목적
 2. 이론적 배경
  2.1 점진적 혁신활동
  2.2 내부마케팅과 점진적 혁신
 3. 연구 설계
  3.1 자료수집 및 분석방법
  3.2 변수의 측정
 4. 조사결과의 분석
 5. 결론 및 제언
 참고문헌

키워드

저자

• 안관영 [ Kwan-Young Ahn | 상지대학교 경영학과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한안전경영과학회지 [Journal of Korea Safety Management & Science]

• 간기

  계간

• pISSN

  1229-6783

• eISSN

  2288-1484

• 수록기간

  1999~2025

• 십진분류

  KDC 530 DDC 620