Earticle

초록

영어

This research explored how the images of female TV announcers have transformed in the recent five years according to the changes of the times, focusing on their hair style.
This research selected two most active female announcers and hair style trend of each year during the periods of 1970 to 2010, studying how their hair styles and the hairdressing industry evolved. In the 1970s, women were more active in becoming a working member of society, thus leading to more activities of female announcers. We would like to define that the image making of female announcers on the media can be useful data to show the change in trend of a certain time. First, we found out the viewers' thoughts on these three following notions; the basic concept of a female announcer, female announcers’activity and how viewers think of. female announcers. As the digital era arrive and TV broadcasting markets develop, female announcers are in the position of a state that earns popularity from the public, not a state as mere accessories.
On the other hand, research results show that female announcers need to be even more committed to management of their images. As a result of this research, announcers were changing their images by adapting to the hair style trends of the day, and this not only expressed their personality but also work as a important information source of hair style trend to viewers.

목차

Abstract
 I. 서론
 II. 연구방법
  1. 연구문제
 III. 이론적 배경
  1. 아나운서의 개념 정의
  2. 여성아나운서들의 활동
  3. TV에서 활동하는 여성아나운서들에 대한 시청자들의 인식
  4. 1970 - 2010년의 미용시장의 변화와 헤어트렌드
 IV. 결과
 V. 결론 및 제언
 참고문헌

키워드

저자

• 김유정 [ Yoo-Jung Kim | 서경대학교 미용예술대학원 ]
• 하성현 [ Sung-Hyun Ha | 서경대학교 대학원 미용예술학과 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  미용예술경영연구 [Journal of Beauty Art Management]

• 간기

  계간

• pISSN

  2508-2191

• eISSN

  2508-2205

• 수록기간

  2007~2019

• 십진분류

  KDC 593 DDC 646