Earticle

초록

영어

Recently there has been many researches of performing arts, the concepts of performance products or mechanism have been gradually established. However, compared to the research of public performance itself, the research of its consumer still stays on the basic stage and it is difficult to apply to the business. Therefore the needs of the related research has continued being insisted among the staffs. This study raises points that the recent performance business still focuses on providers. Moreover it notices the urgent needs of the consumer orientation strategies and the changes of marketing in the performance business. Therefore it needs to understand the performance consumers and to research how they can be satisfied with the performance according to their types. This dissertation, thus, is to find out the evaluation method of theatre service qualities and the relations between the theatre service qualities by size and customer satisfactions to suit for the customer oriented marketing paradigm, and to present a suggestion that requires for establishment of service marketing strategies for theatre, the place for performing arts.

목차

Abstract
 1. 서론
  1.1 연구의 목적
  1.2 연구방법 및 범위
 2. 이론적 배경
  2.1 공연예술의 개념
  2.2 공연예술상품의 특성
  2.3 공연장의 정의
  2.4 서비스 품질의 정의
  2.5 고객만족의 개념
  2.6 서비스 품질과 고객만족 관계의 선행연구
 3. 연구방법
  3.1 측정변수의 설계
  3.2 연구모형
  3.3 가설설정
 4. 분석
  4.1 요인분석
  4.2 신뢰도 분석
  4.3 상관분석
  4.4 구조방정식
 5. 결론
  5.1 연구의 시사점
  5.2 향후방향
 6. 참고문헌

키워드

저자

• 조인희 [ In Hee Cho | 남서울대학교 산업경영학과 ]
• 정경희 [ Kyung Hee Jung | 경희대학교 산업공학과 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한안전경영과학회지 [Journal of Korea Safety Management & Science]

• 간기

  계간

• pISSN

  1229-6783

• eISSN

  2288-1484

• 수록기간

  1999~2025

• 십진분류

  KDC 530 DDC 620