Earticle

초록

영어

As the service quality measurement has been developed, various fields of service quality measurement have evolved. Especially the development of the mobile communication service and its status has been watched with keen interest. The growth of mobile communications has not developed alone. It evolved with the growth of the mobile communications company and the device manufacturer. This research investigates the mutual relation sand influence between the service quality and the device quality. This is a distinguished phenomenon within the existing research. Currently in Korea mobile devices can be purchased independently of network provider; however, there are also arrangements whereby the manufacturer supplies devices through only selected service providers. The model of service quality measurement is not a simple fragment model for the service quality anymore. It is required to establish the ultimate model for the service quality to determine if the customer differentiates between the device and service quality. Knowing if a customer differentiates between device and service can aid strong brands when deciding which partners to select for collaborative strategies. The aim of this research is to determine the significant difference between the models of service quality measurement based on differing levels of brand awareness.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 서비스 품질의 차원과 측정
  2.2 고객 만족과 재구매 의도
  2.3 브랜드 인지도
 3. 연구방법
  3.1 연구모형 설계 단계
  3.2 연구모형 설계
  3.3 변수의 측정
 4. 분석 및 결과
  4.1 브랜드 인지도 분석
  4.2 신뢰도 분석
  4.3 이동통신 및 핸드폰 제품 품질 요인
  4.4 서비스 품질과 제품 품질 연구 모형 설계
  4.5 서비스 품질과 제품품질 연구 모형 결과
  4.6 제품 브랜드 인지도 차이에 따른 연구모형 설계
  4.7 결론 및 제언
 5. 참고문헌

키워드

저자

• 한경희 [ Kyong-Hee Han | 경희대학교 대학원 산업공학과 ]
• 조재립 [ Jai-Rip Cho | 경희대학교 테크노공학대학 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한안전경영과학회지 [Journal of Korea Safety Management & Science]

• 간기

  계간

• pISSN

  1229-6783

• eISSN

  2288-1484

• 수록기간

  1999~2025

• 십진분류

  KDC 530 DDC 620