Quality function deployment(QFD) is becoming a widely used customer oriented approach. The aim of this paper is to present an analytic method of quality function deployment that is to maximize customer satisfaction, using a customer satisfaction survey conducted in the college in Korea. Combining weights and satisfaction indices, "performance/important" diagrams are to develop and this grid can be used in order to identify priorities for decision making. Also, this paper shows a 0-1 integer programming model for maximizing customer satisfaction subject to a budget constraint in QFD planning process with case study.
목차
Abstract 1. 서론 2. 고객만족 연구모형 2.1 문헌연구 및 이론적 배경 2.2 품질기능전개 적용절찰 3. 설문결과 및 고객만족 결과분석 3.1 설문조사 및 분석방법 3.2 고객만족 결과분석 4. 자본투자 할당 5. 결론 6. 참고문헌