Earticle

초록

영어

The ultimate objectives of the six sigma activities are to raise quality of products to the level where customers can be satisfied and to improve marketing efficiency through cost reduction. Recently, many businesses have been struggling to find out the most successful way to implement the six sigma to produce better results. This study is significant in a way that it provides readers with an actual evidence of efficiency and effectiveness of six sigma activities in marketing performance for the first time. The major data of this study can be divided into two categories ; First, secondary data research method was utilized to find out the effects of six sigma management on the quality and marketing performances, theoretically and empirically. Second, test of established hypotheses relevant to the effects of six sigma management on the quality and marketing performance based on the propositions drawn from existing literatures, and test hypotheses statistically. This study of six sigma looked into benefits in manufacturing industry in terms of improving quality, cutting cost and decreasing defection product-defect rate. In addition, the study has verified that how the quality performances can affect the marketing performances, such as enhancing corporate image, sales increase and customer satisfaction. The author believes that this study will help many businesses acquire best methods to increase sales and profits. And, business manager will be able to understand where to focus as they proceed with the six sigma project and improve corporate competitiveness.

목차

Abstract
 1. 서론
 2. 기존 문헌의 고찰
  2.1 6시그마 성공 요인
  2.2 6시그마의 품질성과
  2.3 6시그마의 마케팅 성과
 3. 연구모형과 조사설계
  3.1 연구 모형 및 가설
  3.2 설문지 구성
  3.3 표본 추출 및 분석방법
 4. 실증분석결과
  4.1 표본의 통계적 특성
  4.2 문항의 타당성 및 신뢰도 검증
  4.3 실증 분석 결과
 5. 결론
 6. 참고문헌

키워드

저자

• 장형걸 [ Chang Hyung Gul | 서일대학 산업시스템경영과 겸임교수 ]
• 이용학 [ Lee Yong Hak | 수원대학교 경영학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한안전경영과학회지 [Journal of Korea Safety Management & Science]

• 간기

  계간

• pISSN

  1229-6783

• eISSN

  2288-1484

• 수록기간

  1999~2025

• 십진분류

  KDC 530 DDC 620