Earticle

초록

영어

In recent years, electronic commerce has provided another access for consumers to purchase products. Shopping on line provides much information and less searching cost for customers, but some researches have pointed out that there are difficulties for companies to do business on web. For lack of trust, many people not prefer purchasing through virtual channels. Based on the literature review, this study aims at empirically testing the impact of website design on individual trust in internet firms. From statistic analysis, we will conclude that security, interaction, and navigation functionality will affect on-line trust. The result of this study may provide some managerial implications, especially for firms which want to enter on-line businesses.

목차

Abstract
 1. INTRODUCTION
 2.LITERATURE REVIEW
 3. RESEARCH DESIGN AND METHODOLOGY
  3.1 Research Hypothesis
  3.2 Operational Measures
 4. RESEARCH SESULTS AND ANALYSIS
  4.1 Reliability Analysis
  4.2 Regression Analysis for On-line Trust
  4.3 Stepwise Regression
  4.4 Moderator Effect by Trust Propensity
 5. CONCLUSION AND DISCUSSION
  5.1 Research Conclusion
  5.2 Contribution
  5.3 Further Research Suggestions
 6. Reference
 Appendix

키워드

저자

• Deng Hua [ 등화 | 명지대학교 산업공학과 ]
• Kim Chang Eun [ 김창은 | 명지대학교 산업공학과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한안전경영과학회지 [Journal of Korea Safety Management & Science]

• 간기

  계간

• pISSN

  1229-6783

• eISSN

  2288-1484

• 수록기간

  1999~2025

• 십진분류

  KDC 530 DDC 620