Earticle

초록

영어

As an information-oriented era arrives, an environmental change of Internet marketing is going with high speed and such open door around the countries is providing worldwide companies with a new business opportunity. Now, Internet is a new communication tool for global network and is emerging as a new e-commerce market. Also, this trend is having an effect upon online site that sell crafts. Hence, this study aims to select artshop, which simultaneously operate off line and online while sell crafts, to research the present status, and analyze the problems to suggest the activation plans for effective Internet commerce. Accordingly, this study suggested six models for the settlement of these problem s and the activation plans as following: offer of the various works and the contents, security of price competition, reinforcement of marketing, establishment of brand recognition, management of customers and settlement of payment ways etc. The commerce of crafts in the artshop is only early stage today, but it is expected to grow into an universal connection way of information and buying which transcend space and to be briskly used for securing the competition of crafts in 21century.

목차

Abstract
 1. 서론
  1.1 연구배경 및 목적
  1.2 연구범위 및 방법
 2. 인터넷 전자상거래의 이론적 배경
 3. 한국의 아트샵 현황
 4. 아트샵의 인터넷 전자상거래 실태조사 및 분석
 5. 아트샵의 인터넷 전자상거래 활성화 방안
  5.1 다양한 작품과 상품콘텐츠의 제공
  5.2 가격경쟁력 확보
  5.3 인터넷 마케팅의 강화
  5.4 브랜드 인지도 확립
  5.5 고객관리
  5.6 결제수단의 해결
 6. 결론
 7. 참고문헌

키워드

저자

• 이형규 [ Lee Hyung Kyu | 한양대학교 금속디자인과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한안전경영과학회지 [Journal of Korea Safety Management & Science]

• 간기

  계간

• pISSN

  1229-6783

• eISSN

  2288-1484

• 수록기간

  1999~2025

• 십진분류

  KDC 530 DDC 620