Earticle

초록

영어

The marketing environment of recent security business has been changed as goods and service have been changed variously. Under this condition, the security corporations have been trying to have good relationship with customers and to have high gains as well. But the management of the customers in the bond marketing is not enough. Then, this paper suggests some methods to promote the CRM at bond brokerage in order to make profits in the security corporation. First, the customers will know the earning rate of the bond that they have and also they can analysis the difference selling the bond and keeping it until the due date. The developed bond management system analyzes customers' preference from questionaire which is responded by customers. It also can make customers actively sell and buy the bond through recommendations corresponding with customers' preference. Moreover, this paper suggests the video conference consulting system for close relationship with corporation and customers. We have tested this bond management system and we expect that this system activates the buying and selling of the bond that non-experts can easily invest bonds and the security corporations can increase profit.

목차

Abstract
 1. 서론
  1.1. 연구배경 및 목적
  1.2. 연구의 방법
 2. 고객관계관리와 규칙기반관리시스템
  2.1. 고객관계관리 (CRM) 의 개요
  2.2. 규칙기반관리시스템 (RBMS) 의 개요
 3. 기존의 채권사이트의 CRM 현황
 4. 증권 사이트의 제안
  4.1. 고객 보유채권의 평가
  4.2. 고객 성향에 맞춘 채권 추천
  4.3. 화상면담
  4.4. 기존사이트와의 비교평가
 5. 결론
 6. 참고문헌

저자

• 유태윤 [ Yoo Tae Yoon | 인하대학교 산업공학과 ]
• 김영민 [ Kim Young Min | 인하대학교 산업공학과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한안전경영과학회지 [Journal of Korea Safety Management & Science]

• 간기

  계간

• pISSN

  1229-6783

• eISSN

  2288-1484

• 수록기간

  1999~2025

• 십진분류

  KDC 530 DDC 620