This study is based on Parasuraman, Zeithaml 8l Berry[19]`s SERVQUAL measure that develop for estimation of service quality, so this study proposes the present condition of customer service and improvement method on internet search engine. This study also develops a questionnaire for analyzing customer satisfaction considering the present condition of internet service. We're going to analyze the customer service quality that classified by search engines, service quality with university students who use usually internet.
목차
Abstract 1. 서론 2. 문헌고찰 1. 서비스 2. 서비스 품질 3. 고객만족 3. 인터넷 검색엔진 고객만족 평가모델 개발 1. 고객만족평가 모델 개발 4. 실증연구 1. 조사방법 2. 분석결과 5. 결론 6. 참고문헌