Earticle

초록

영어

This thesis performed an analysis of the relationship among satisfaction with inner support, satisfaction with duties, and customer directionality from inner marketing factors of golf courses and leaded to the conclusions as followings. First, all of the inner communication, educational training, and compensational systems of inner-marketing had a significant effect on the satisfaction with inner support. The factors of inner communication and compensational system had a positive (＋) effect on the satisfaction with inner support, but educational training a negative (-) effect. Second, the inner communication, educational training, and compensational systems of inner-marketing had a significant effect on the satisfaction with duties. The factors of inner communication had a positive (＋) effect on the satisfaction with duties, but educational training and compensational system a negative (-) effect. Third, the factor of only inner communication of inner marketing had a positive (＋) effect on the customer directionality, but educational train and compensational system didn’t have a significant difference in customer directionality. Fourth, inner communication and educational factors of inner marketing had a significant positive (＋) effect on management fruits, but the compensational system didn’t have a significant difference in customer directionality.

목차

Ⅰ. 서론
  1. 연구의 필요성
  2. 연구의 목적
  3. 연구의 모형 및 가설
 Ⅱ. 연구방법
  1. 연구대상 및 표집
  2. 측정도구
  3. 설문지의 신뢰도 및 타당도
  4. 자료처리
 Ⅲ. 결과
  1. 변인들 간의 상관분석
  2. 연구모형의 적합성 검증
 Ⅳ. 논의
 Ⅴ. 결론
 참고문헌
 ABSTRACT

키워드

저자

• 김홍식 [ Kim, Hong-Sik | 동신대학교 ]
• 정찬삼 [ Jeong, Chan-Sam | 동신대학교 ]
• 김공 [ Kim, Kong | 동신대학교 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국스포츠학회지 [The Korea Journal of Sport]

• 간기

  계간

• pISSN

  1738-3250

• 수록기간

  2003~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 692 DDC 796