Earticle

초록

영어

The purpose of this study was to examine the use of skincare & obesity clinics, customer satisfaction with franchise and non-franchise skincare & obesity clinics and customer selection criteria in the region of Busan in a bid to suggest some of the right directions for marketing strategies for the inauguration of skincare & obesity clinics. The subjects in this study were 240 users of 16 different skincare & obesity clinics selected from Busan. Out of the clinics, four franchise clinics and four non-franchise clinics were selected from the major commercial districts, and four franchise clinics and four non-franchise clinics were selected from the residential areas. Concerning the influence of three leading factors on customer satisfaction, all the service price, material service and human service had a significant impact on customer satisfaction in the franchise model for the commercial districts. In the case of the franchise clinics in the residential areas, only service price exerted a significant influence on customer satisfaction. In terms of the non-franchise model for the commercial districts, customer satisfaction was under the significant influence of human service and material service, and that was significantly affected by human service and service price in the non-franchise model for the residential areas.

목차

Abstract
 I. 서론
  1. 연구의 필요성
  2. 연구의 목적
 II. 연구방법
  1. 연구대상 및 조사기간
  2. 연구도구
 III. 연구결과
  1. 조사대상자의 일반적 특성
  2. 피부비만관리실 구분에 따른 만족도 영향 요인 분석
  3. 비부비만관리실 관련 주요요인 분석
 IV. 결론
 참고문헌

키워드

저자

• 정영애 [ Young-Ae Chung | 부산정보대 피부미용과 ]
• 김운신 [ Un-Sin Kim | 광주여자대학교 보건행정학과 ]
• 배성권 [ Sung Kwon Bae | 고신대학교 의료경영학과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  보건의료산업학회지 [The Korean Journal of Health Service Management]

• 간기

  계간

• pISSN

  2093-5986

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 517 DDC 613