Earticle

초록

영어

University libraries are currently facing their greatest challenge. For more than a decade, niversity libraries ave been under the pressure to change its way of operation and management due to the tight of budget nd the appearance of online resources. These situations cause the ibraries to value their development of esources and the application of business marketing to better service. How to retain and grow users through nhancement of service becomes the great concern by library managers. Customer Relationship Management CRM) is not a tactical or functional approach but a key strategic process. A comprehensive CRM will ighlight the preference and learning needs of readers individually for cost saving and enhance the retention nd loyalty. We aim to propose an integrated conceptual frameframework implying with business marketing lan and CRM perspective through literature finding.

목차

Abstract
 1. Introduction
 2. Literature Review
  2.1. Reader perspective
  2.2. CRM in library service
 3. Conceptual Framework
 4. Conclusion
 5. References

저자

• Chyuan Perng [ 1Department of Industrial Engineering and Enterprise Information, Tunghai University, Taichung, Taiwan, R.O.C. ]
• Shiow-Luan Wang [ 2Department of Information Management, National Formosa University, Huwei, Yunlin, Taiwan, R.O.C. ]
• Wen-Chih Chiou [ Department of Business Administration, National Chin-Yi University of Technology, Taichung, Taiwan, R.O.C. ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Advanced Science and Technology

• 간기

  월간

• pISSN

  2005-4238

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605