Earticle

초록

영어

World global athletes have chose perfect sport for their gifted ability along with tremendous work ethic and training atmosphere. Many nations including Australia, United States of America, Great Britain, China, and Japan are tried to find the best of the best in gifted and talented children. In July 2009, eleven sport science institute at universities in Korea, including Korea National Sport University, started sport talented education program as national policy project. Thus, the purpose of this study is to discuss definition and information on nation branding, and to investigate about importance of enhancing of nation brand through sports. In fact, the effects of 2010 Vancouver Winter Olympic Games were calculated about 20trillion won. It included incomes from the exposure of the medalist to the media, the promotion of Korean corporation branding and improvement of nation’s morale. Therefore, it is very important that systemize whole process of finding, cultivating and managing athletes through sports scientific methods.

목차

Ⅰ. 서론
 Ⅱ. 스포츠의 역할과 비전
 Ⅲ. 국가브랜드의 정의와 구성요소 및 현실
 Ⅳ. 스포츠를 통한 국가브랜드강화사례: 2010 밴쿠버동계올림픽
 V. 결론 및 제언
 참고문헌
 ABSTRACT

키워드

저자

• 이미숙 [ Lee, Mi-sook | 한국체육대학교 ]
• 김예성 [ Kim, Ye-sung | 한국체육대학교 ]
• 김혜영 [ Kim, Hye-young | 한국체육대학교 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국스포츠학회지 [The Korea Journal of Sport]

• 간기

  계간

• pISSN

  1738-3250

• 수록기간

  2003~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 692 DDC 796