Earticle

초록

영어

This study is to analyze the restaurant selection of senior food service consumers. For this purpose, we examined the demographic variables and the consuming behavior patterns of dining out among the elderly. The study population is 217 persons aged 55 and older who live in Seoul or the metropolitan areas. The findings of this study are as follows. Firstly, respondents are likely to dine out less than 4 times a month (42.4%), spending over 10,000 to under 30,000 won each time (35%) and prefer dining out together with their family (44.7%). Secondly, the main purpose of dining out is to spend quality time with family members (39.6%). Thirdly, the significant factors affecting restaurant selection of respondents include 1) the environments and services of the restaurant, 2) the quality of the food in general, 3) the convenience of access to the restaurant and 4) the economic efficiency of the food. Among these, the quality of the food plays the most significant role in restaurant selection of senior consumers. Based on the results of this study, the marketing strategies targeting older consumers are suggested as follows.

목차

Abstract
 I. 서론
  1. 문제의 제기 및 연구목적
  2. 연구방법 및 조사 설계
  3. 설문지 구성 및 자료 분석방법
 II. 이론적 연구
  1. 실버소비자의 정의 및 특성
  2. 실버소비자의 소비행동 특성
  3. 레스토랑 선택속성
 Ⅲ. 연구 결과
  1. 실버 외식소비자의 인구통계학적 특성
  2. 결과의 분석
  3. 결론 및 제언
 참고문헌

키워드

저자

• 구본길 [ Gu, Bon Gil | 경기대학교 관광대학원 외식산업전공 박사과정. ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  식공간연구 [JOURNAL OF THE TABLE & FOOD COORDINATE]

• 간기

  반년간

• pISSN

  1976-3182

• 수록기간

  2006~2012

• 등재여부

  KCI 등재후보

• 십진분류

  KDC 594 DDC 641