농촌관광 지원요소가 농촌관광개발과 농촌관광사업 성과에 미치는 영향
A Study on Selective Attributes of Wine Bars

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The purpose of this study is to investigate the effect of support factors in green tourism on the development and business performance of green tourism, then suggesting the implications as an alternative management methodology for growing of the green tourism in Korea. The survey was done to businessmen of green tourism, or villagers participating in those businesses as the population of this survey. The sampling population includes those who were engaged in agricultural traditional theme village and green agricultural village projects. The survey conducted for about two months from January 5 to March 8, 2010, which included mail survey, telephone interviews, face-to-face interviews, and e-mail. The questionnaires were self-completion ones. Total of questionnaires was 300, while 253 were collected and 227 were usable and 26 excluded. The data was analyzed by SPSS/WIN Ver.17.0. The following results were obtained. First, humanware support factor effected on the support system which is the factor of the development of green tourism. Second, software and humanware support factors effected on the business support of the development of green tourism. Third, hardware and humanware support systems effected on human support that is in the development of green tourism. Finally, all factors of the development of green tourism effected on the business performance in green tourism. Directions for further research on green tourism are offered. Managerial implications stemming from the empirical findings about this study are also discussed.


 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 농촌관광의 개념 및 의의
  2. 농촌관광 지원요소
  3. 농촌관광개발
  4. 농촌관광사업 성과
 Ⅲ. 연구설계
  1. 연구모형과 가설설정
  2. 변수의 조작적 정의 및 설문지 구성
  3. 자료수집 및 분석 방법
 Ⅳ. 실증분석
  1. 표본의 특성
  2. 신뢰성 및 타당성 검증
  3. 연구가설 검증
 Ⅴ. 결론


  • 정석중 [ Sukjung Jeong | 관동대학교 ]
  • 최효영 [ Hyoyeong Choi | 농협중앙회 강원지역본부 ]
  • 정유준 [ Yujun Jeong | 관광경영학회 ]


자료제공 : 네이버학술정보

간행물 정보


  • 발행기관명
    관광경영학회 [Tourism Management Research Organization]
  • 설립연도
  • 분야
  • 소개
    관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.


  • 간행물명
    관광경영연구 [Journal of Tourism Management Research]
  • 간기
  • ISSN
  • 수록기간
  • 등재여부
    KCI 등재
  • 십진분류
    KDC 326.39 DDC 910

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