Earticle

초록

영어

Cultural contents business is rising as a core industry for the new era. The interest in cultural contents industry has greatly grown along with comprehensive and systematic research on the phenomenon and concepts of cultural contents induced tourism. The purpose of this study is to search for ways to promote cultural contents induced tourism through an analysis on its selection attributes, images and preferences, and to present a direction for improving cultural contents induced tourism support policies in the future. More specifically, this study examined the structural relationship between the cultural contents induced tourism selection attributes, cognitive and affective images and preferences. The results of this study contain the follows: First, each five factors as a representative type of cultural contents induced tourism selection attributes, cognitive and affective images have been extracted. It is considered that in oder to activate cultural contents induced tourism, it is very greatly important to improve tourism competitiveness. Secondly, regarding the effects of selection attributes for cognitive and affective images, and preferences, it has positive effects upon cognitive image and preferences. Regarding the effects of images for preferences, the cognitive image positively affects affective image, and the affective image has positive effects on preferences. It is expected for marketing strategy according to tourist's activities and their preferences as aimed in this research to contribute to activation of cultural contents induced tourism.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 문화콘텐츠산업과 관광
  2. 문화콘텐츠관광과 선택속성
  3. 관광이미지와 관광선호도
 Ⅲ. 연구모형 및 가설
  1. 연구모형의 설계
  2. 측정변수
  3. 자료수집 및 분석방법
 Ⅳ. 실증분석결과
  1. 표본의 일반적 특성
  2. 측정변수의 신뢰성과 타당성 검증
  3. 연구모형 및 가설 검증
 V. 결론 및 시사점
 참고문헌

키워드

저자

• 강인원 [ Inwon Kang | 서라벌대학 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338