The purpose of this study was to find what are the effects of festival participant's novelty seeking to involvement intention and satisfaction. A survey design was adopted to collect the required information and a random sampling approach was utilized to select the respondents(N=220) at Namwon herb festival. SEM(Structural equation modeling) was used to examine relationship among novelty seeking, involvement intention, and satisfaction. We found the novelty seeking has a positive effect to the involvement intention(standard regression weight=0.375, t=4.120, p<0.01) and to the satisfaction(standard regression weight =0.440, t=5.096, p<0.01). Also, the involvement intention has a positive effect to the satisfaction(standard regression weight=0.267, t=3.397, p<0.01). The findings lead to an improved understanding of the interrelationship among novelty seeking, involvement intention and satisfaction in the context of festival.
ABSTRACT I. 서론 II. 이론적 배경 1. 신선지향성 2. 참여의지 3. 축제만족 4. 신선지향성과 참여의지 및 만족 관계 III. 연구설계 1. 연구모형 및 가설설정 2. 설문과 표본조사 IV. 연구 분석 1. 연구모형의 타당성, 신뢰성, 적합성 2. 인과분석 3. 가설검증과 해석 V. 결론 참고문헌
상호: 주식회사 학술교육원 I 대표: 노방용 I 사업자등록번호: 122-81-88227 I 통신판매업신고번호: 제2008-인천부평-00176호 I 정보보호책임자: 이두영
주소: (21319)인천광역시 부평구 영성중로 50 미래타워 701호 I 전화: 0505-555-0740 I 팩스: 0505-555-0741 I 이메일: firstname.lastname@example.org