音楽とキネティック・タイポグラフィの感性比較 -音楽用感性評定尺度によるキネティク・タイポグラフィ測定を中心に-
The Comparison of Emotion between Music and Kinetic Typography -The Emotional Evaluation for Music Focused on the Measure of Kinetic Typography-
This study is to review kinetic typography, which can be utilized on behalf of music. In order to understand the emotion of kinetic typography in preliminary study, AVSM (affective value scale of music) was used to on behalf of the measure ‘Emotional disparity of kinetic typography’. As a result of preliminary study, it was revealed that music and kinetic typography can be utilized as an identical "emotional measure for evaluation". On this study based on the result of preliminary study, statistical difference between emotional values of Music as the focus on emotional communication and kinetic typography produced by musical rhythm without music was compared. As a result, music can be replaced by kinetic typography.
브랜드디자인의 학문적, 사회적 발전을 위한 연구,학술단체로서
국가와 기업의 효과적 브랜드구축을 위한 연구,학술발표 및
사회현장에서의 브랜드 및 브랜드디자인의 실질적 사례발굴과 현황을 조사하여 다음과 같은 목적을 수행한다.
1. 브랜드디자인의 학문적 정체성확립
2. 브랜드관련 종사자들의 권익과 지식 자산확보
간행물
간행물명
브랜드디자인학연구 [A Journal of Brand Design Association of Korea]