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An Investigation on the Impact of Website Contents on Internet Auction Success
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- 발행기관
- 한국경영정보학회 바로가기
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- 간행물
- Asia Pacific Journal of Information Systems KCI 등재 바로가기
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- 통권
- 제20권 제4호 (2010.12)바로가기
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- 페이지
- pp.81-100
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A132932
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5,500원
원문정보
초록
- 영어
- This study investigates the impact of website contents on Internet auction success. Based on the marketing concepts of stimuli, consumer behavior, and product involvement, the research model presents the theoretical relationships between the key factors of website contents and Internet auction performance. This study examines particularly four dimensions of website contents including transaction features, auction-specific features, seller's reputation, and information quality, which are deemed to have significant impact on the Internet auction performance. Each dimension of website contents is hypothesized to have a unique impact on a bidder's decision-making, which may vary depending on the bidder's level of involvement in the product. While transaction and auction-specific features serve as necessary components for successful auctions, a seller's reputation and information quality, as parts of satisfactory requirements, acutely affect bidders' decisions, especially those with high involvement to buy the product through a particular auction site. The outcomes of the analysis, in general, support the proposed model. The study results also provide meaningful implications on ways in which auction websites can be improved for both sellers and auction service providers.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Research Background
2.1 Internet Auctions
2.2 Consumer Involvement
2.3 Information Quality
Ⅲ. Research Model
3.1 Conceptual Framework
3.2 Proposed Model of Website Contents and Auction Success
3.3 Hypotheses
Ⅳ. Methodology and Analyses
4.1 Operationalization of Theoretical Concepts
4.2 Design of Study
4.3 Results of Analyses
Ⅴ. Discussion and Implications
Ⅵ. Conclusion
References
키워드
IS management Internet Auction Information Quality Relevance-accessibility Model Consumer Involvement저자
간행물 정보
발행기관
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- 발행기관명
- 한국경영정보학회 [The Korea Society of Management information Systems]
- 설립연도
- 1989
- 분야
- 사회과학>경영학
- 소개
- 이 학회는 경영정보학의 연구 및 교류를 촉진하고 학문의 발전과 응용에 공헌함을 목적으로 합니다.
간행물
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- 간행물명
- Asia Pacific Journal of Information Systems
- 간기
- 계간
- pISSN
- 2288-5404
- eISSN
- 2288-6818
- 수록기간
- 1990~2026
- 등재여부
- KCI 등재,SCOPUS
- 십진분류
- KDC 325 DDC 658
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