Earticle

초록

영어

This study looks at the patterns of married women's lifestyles and verifies whether there are differences in their preferences, the will to continue shopping, and the importance of healthy foods. The paper analyzes the relative influence of each lifestyle pattern on the level of satisfaction with healthy foods. The results of the analysis of this study are as follows. To find patterns in the lifestyles of married women ages 20s to 50s, the factors were analyzed and five lifestyle patterns were extracted: health managing type, fashion pursuing type, self-expressing type, family-oriented type, and eco-friendly type. If we examine the purchasing of healthy foods for each lifestyle, women with a self-expressing lifestyle gain more information from news articles, books, and salespeople than from other information sources. Women of the health managing, family-oriented, and eco-friendly types had high purchasing frequencies and amounts. A cluster analysis was carried out to categorize the different groups being investigated into lifestyle types. They were categorized into the four clusters: active multiple- oriented type; fashion, self-expressing compromising type; passive well-being oriented type; and family and health managing type. It has been verified that there are differences among the clusters in terms of the level of importance of products, contributions to health, as well as distribution and management of healthy foods. To be more specific, the level of importance of the products as well as their distribution and management manifested as being higher among the active multiple-oriented type and the family- oriented and health managing types. The level of importance of contributions to health scored high among all groups, except the passive well-being oriented type. The active multiple-oriented type and the family-oriented and health managing types showed a high level of preference and will to continue purchasing healthy foods, while the fashion and self-expressing compromising types and passive well-being oriented type showed a low level of preference and will. In order to find patterns in the level of satisfaction with healthy foods, three factors were analyzed: credibility of labels, contributions to health, and satisfaction with the store. The factors that had the greatest influence on the total level of satisfaction was the credibility of labels for the family-oriented lifestyle; a product's contribution to health for the health managing lifestyle; and the store for the fashion pursuing lifestyle.

목차

 I. 서론
 II. 이론적 배경
  1. 라이프스타일의 개념 및 측정방법
  2. 웰빙 및 웰빙식품의 개념 및 선행연구고찰
  3. 라이프스타일 유형과 웰빙지향 식품 구매패턴 및 구매만족도
 III. 연구방법
  1. 연구문제
  2. 조사대상 및 자료수집
  3. 조사도구 및 측정방법
  4. 자료의 분석방법
  5. 조사대상자의 일반적 특성
 IV. 연구결과 및 분석
  1. 라이프스타일 유형과 웰빙지향 식품 구매패턴
  2. 라이프스타일 유형별 웰빙지향 식품에 대한선호도 및 지속적 구매의사
  3. 라이프스타일 유형별 웰빙지향 식품의 중요도
  4. 라이프스타일 유형별 웰빙지향 식품의 구매만족도
 V. 결론 및 제언
 참고문헌

키워드

라이프스타일 웰빙지향 식품 선호도 지속적 구매의사 구매행동 구매만족도 lifestyle well-being oriented food preference continuous purchase intention purchase behavior purchase satisfaction

저자

• 한성희 [ Han, Sung-hee | 강원대학교 가정교육과 전임강사 ] 주저자, 교신저자

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