Earticle

초록

영어

The current economic environmental changes such as globalization, information and opening of the market is calling for or needing the more rapid change of management and/or marketing strategies of the company than they did before to survive in tile borderless international competition. Under this situation, this study focuses on the correspondence strategies of Electronic Commerce which is one of the key elements to overcome or lead the above demands through seeking the problems of the current EC acception and application specially in Chollabuk Do province. For the above purpose, this study surveys the questionary with business firms of above area and figures out what is the correlation between business form and size and EC acception and application and what is the problems on it. And than provides several counter strategies which are following based on the survey to keep this area companies from out of business and lead the above economic environmental changes. To expand the adoption and application of EC to this area, firstly, top managers of the company must recognize the necessity and importance of EC compared with traditional commerce and change their perception and attitude concerning EC positively, and than try to accept it as soon as possible. Secondly, the company need the retained earning to invest to EC and educate their managers and employees with total participation. Thirdly, local government has to improve its attention to EC as a best way or opportunity to reduce and overcome the economical gap and development its economy because EC can remove the physical time or distance and space, scale and capital limitations. Finally, government has to expand and establish information infrastructure such as technical infrastructure(communication and security technology), Functional infrastructure like standard protocol, Organizational infrastructure(interchange agreement, relative law) and social infrastructure to improve efficient electronic transaction which can Increase the company' international compatitiveness under the current economy trend.

목차

I. 서론
 II. 이론적 배경
  1. 전자상거래의 이론적 배경
  2. 전자상거래의 필요성과 기대효과
 III. 전자상거래 환경 및 실태분석
  1. 정보인프라 환경분석
  2. EC의 활용실태
 IV. 전북지역 전자상거래의 환경분석
  1. 전자상거래 실태분석
  2. 전자상거래의 활성화 대응전략
 V. 결론
  1. 연구내용의 요약
  2. 연구의 한계 및 향후과제
 참고문헌
 Abstract

저자

• 김동균 [ Kim, Dong-gyoon | 원광보건대학 경영정보과 ]
• 차순권 [ Cha, Soon-kwean | 원광보건대학 경영정보과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  경영과 정보연구 [Management Information Systems review]

• 간기

  계간

• pISSN

  1598-2459

• 수록기간

  1997~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658