Earticle

초록

영어

Internet commerce has the potential to propel a company to 'break out' of existing strategic constraints and radically alter business processes, strengthen customer and supplier ties, and open up new markets. Therefore, many firms have rushed into internet commerce to conduct business more efficiently, create new business opportunities, and generate business value. The purpose of this study is to examine the relationship between the sales promotional functionality of internet shopping mall and its performance considering the characteristics of internet shopping mall's operational form as moderating variables. The results showed that the price functionality affects positive effects on the performance of shopping mall, and the characteristics of operational form can be considered as a significant moderating variables between the sales promotional functionality of shopping mall and the performance.

목차

I. 서론
 II. 이론적 배경과 연구모형
  1. 인터넷 상거래와 전통적 상거래
  2. 판매촉진 특성요인과 성과관의 관계
  3. 상황변수의 고려 : 인터넷 쇼핑몰의 운영형태
  4. 연구모형
 III. 실증연구의 방법 및 결과
  1. 실증연구의 방법
  2. 실증연구의 결과
 IV. 결론
 참고문헌
 Abstract

저자

• 한홍수 [ Han, Hong-soo | 포항1대학 서비스경영계열 ]
• 정현식 [ Chung, Hyun-sik | 포항1대학 의료정보서비스과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  경영과 정보연구 [Management Information Systems review]

• 간기

  계간

• pISSN

  1598-2459

• 수록기간

  1997~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658