Earticle

초록

영어

This study examines this intriguing idea In the context of the E-commerce involved in inquiring and purchasing books on the internet. Survey data from 154 potential users support and offend this hypothesis. The data show that both familiarity with an internet vendor and its processes and trust in the vendor influenced the respondent's intentions to inquire about books, it is primarily people's dispositions to trust that affected their trust in the vendor. The data support the basic assumption of the study both trust and familiarity influence E-commerce. Also, the study show that both trust in a Internet vendor and familiarity with the vendor and its procedures influence two distinct aspects of I-commerce intentions in book selling sites: inquiry and purchase. The influence if familiarity and trust are strong on people's intentions to purchase. The study show that trust and familiarity are distinctly different constructs, and that trust is significantly affected by familiarity, and not only by people's disposition to trust. The research model thus shows both trust and familiarity influence behavioral intentions. In this study, familiarity was introduced primarily as an antecedent of trust, while its role in increasing I-commerce was not as emphasized as that of trust. However, the importance of familiarity might be greater: familiarity influences both purchase intentions and inquiry intentions only slightly less than trust does.

목차

I. 서론
 II. 신뢰와 친숙함에 대한 선행연구
  1. 신뢰에 관한 연구
  2. 친숙함에 관한 연구
 III. 연구모형
 IV. 연구방법
  1. 자료수집 및 조작적 정의
  3. 가설검증
 V. 결론
 참고문헌
 Abstract

저자

• 홍용기 [ Hong, Yong-ki | 대림대학 경영정보계열 ]
• 이윤화 [ Lee, Yoon-hwa | 숙명여자대학교 여성HRD연구센터 ]
• 한광석 [ Han, Kwang-suk | 대림대학 경영정보계열 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  경영과 정보연구 [Management Information Systems review]

• 간기

  계간

• pISSN

  1598-2459

• 수록기간

  1997~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658