Earticle

초록

영어

The objective of this paper is to gain a better understanding of factors influencing digital piracy and the use of paid services on the web. A model identifying and describing various factors which affect decisionmakers' attitude toward sharing digital products and online behavioral intentions is constructed based on established theories of human behavior. The relationship between the continuous intention of sharing the products and the intention to use online services is also discussed. Findings show that a independent relationship exists between illegal and legal behaviors, which means stopping piracy by individuals can not lead to their buying of the products. Also while the attitude toward piracy was significantly related to the continuous intention of piracy behaviors, did not necessarily lead to the use intention of online services. The data also show that beliefs concerning consequences of digital piracy were significant enough to alter one's behavioral attitude. There was a significant relationship between perceived consequences and the intention to pirate digital products or to use paid services. The results also show that while the effect of economical and ethical factors were ascertained, that of social and legal factors have not been found. Selfefficacy has a moderating effect on the relationship between the attitude toward piracy and both intentions of online behavior. The implications of the findings to research and practice are discussed.

목차

Ⅰ. 서 론
 Ⅱ. 이론적 고찰
  1. 디지털저작물과 저작권 침해
  2. 디지털저작물의 무단이용의 영향요인에 관한 연구
 Ⅲ. 연구설계
  1. 연구모형과 가설
  2. 변수의 조작적 정의와 측정
 Ⅳ. 자료의 분석
  1. 표본의 특성
  2. 측정모형의 추정
  3. 구조모형의 분석과 가설검정
 Ⅴ. 연구결과와 시사점
 참고문헌
 Abstract

키워드

저자

• 한정희 [ Han, Jung-hee | 부산대학교 상과대학 경영학부 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  경영과 정보연구 [Management Information Systems review]

• 간기

  계간

• pISSN

  1598-2459

• 수록기간

  1997~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658