Earticle

초록

영어

The aim of this study is to suggest new city identity through analyzing matters relevant to city identity and city branding in the Gyeongju that has got the economic damage caused by decrease of city's competitiveness. The searching items of related matters are demanded actual Identity, conceived Identity, communicated Identity, ideal Identity, desired Identity and the brand slogan and character and logo of present Gyeongju city. The city identity of the Gyeongju that appears in analysis of each items compared with other cities are inferior relatively. Therefore, it is required that the city identity of the Gyeongju city should be improved. The plan for establishment of city identity on city Gyeongju are as follows ; 1. New suggestion about city brand essence through analyzing matters relevant to city identity. 2. Development plan of the brand slogan and character and logo of Gyeongju. 3. The advanced reforming will of the community to establish city identity.

목차

ABSTRACT
 I. 서론
 II. 경주의 도시브랜드 정체성 개발 모형
  1. 도시브랜딩의 개념
  2. 도시브랜딩의 필요성 및 목적
  3. 도시브랜드 정체성 개발의 시작
  4. 도시브랜드 정체성 개발의 모형 구축
  5. 도시의 대표 정체성 - 핵심 정체성 찾아내기
  6. 도시 핵심 정체성 도출의 프로세스
  7. 도시정체성 개발의 추진체계
 Ⅲ. 경주의 도시 브랜드 정체성 현황
  1. 경주시의 비전 현황
  2. 경주시의 정체성 표현현황
  3. 주요 국내외 경쟁도시 도시정체성 사례
 Ⅳ. 경주의 도시정체성 개발
  1. 경주의 실제 정체성 도출
  2. 경주의 인지 정체성 도출
  3. 경주의 희망 정체성 도출
  4. 경주의 이상 정체성
  5. 경주의 홍보 정체성
  5. 경주의 핵심 정체성 도출
  6. 도시브랜드 관리 체계의 구축
 V. 결론
 ❚참고문헌

키워드

저자

• 홍사철 [ Hong, Sa-Chul | 서라벌대학 건축리모델링과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  경주연구

• 간기

  반년간

• pISSN

  1975-2482

• 수록기간

  1992~2016

• 십진분류

  KDC 912 DDC 951