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The Economic Notion of Trust

첫 페이지 보기
  • 발행기관
    보안공학연구지원센터(IJSIA) 바로가기
  • 간행물
    International Journal of Security and Its Applications SCOPUS 바로가기
  • 통권
    Vol.4 No.2 (2010.04)바로가기
  • 페이지
    pp.39-48
  • 저자
    Theodosios Tsiakis
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A118965

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원문정보

초록

영어
It is apprehended that the human element of trust is becoming the number one asset for the financial organisations. And since trust is a matter of relationships, financial organisations need to create, expand and maintain consumer trust for communication, transactions and payments. Financial institutions are known for their ability to cultivate long-standing relationships with their clients based on integrity and trust. And as we move towards electronic-based transactions, there is the need to explore the factor of trust in order to identify how financial organizations are shaped in the future and what issues are raised. Trust always affects two measurable outcomes: speed and cost and there are essentially two mechanisms that lead to economic notions of trust, the one is based on repeated interaction the other one is based on beliefs. The ultimate goal is to engage online commerce users quickly and establish and preserve strategic trust under challenging situations. In the ecommerce context, based on the target, the study of trust can be categorized as macro-level or micro-level. The macro-level study of trust deals with what called institution-based trust and the micro-level study of trust is different from the macro-level study in that the target of the former is an individual e-business. The research questions that are brought in the surface are: what exactly is trust in the on-line environment? What are the sources of trust? Is there more than one form of trust? Is it a static or dynamic phenomenon etc. The paper will try to explore, examine, and describe the methods for estimating the economic value of trust (cost of developing trust, maintaining trust and trust failure), the impacts of trust on e –-economy (general finding) and how trustworthy financial organizations are created and finally financial organizations benefit from trust.

목차

Abstract
 1. Introduction
 2. Towards a theory of Trust
 3. Economic impact of trust
  3.1. Prisoners dilemma (PD)
 4. Conclusions
 References

키워드

trust e-commerce information security economics.

저자

  • Theodosios Tsiakis [ Department of Economic Studies University of Thessaly ]

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    보안공학연구지원센터(IJSIA) [Science & Engineering Research Support Center, Republic of Korea(IJSIA)]
  • 설립연도
    2006
  • 분야
    공학>컴퓨터학
  • 소개
    1. 보안공학에 대한 각종 조사 및 연구 2. 보안공학에 대한 응용기술 연구 및 발표 3. 보안공학에 관한 각종 학술 발표회 및 전시회 개최 4. 보안공학 기술의 상호 협조 및 정보교환 5. 보안공학에 관한 표준화 사업 및 규격의 제정 6. 보안공학에 관한 산학연 협동의 증진 7. 국제적 학술 교류 및 기술 협력 8. 보안공학에 관한 논문지 발간 9. 기타 본 회 목적 달성에 필요한 사업

간행물

  • 간행물명
    International Journal of Security and Its Applications
  • 간기
    격월간
  • pISSN
    1738-9976
  • 수록기간
    2008~2016
  • 등재여부
    SCOPUS
  • 십진분류
    KDC 505 DDC 605

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