Earticle

초록

영어

The purpose of this study was to classify women consumer group according to the well-being lifestyle, to examine characteristics, needs and want of each group, and to find out differences of cosmetics purchasing behavior among each group segment.
The improbability sampling method was used on aged from 20s to 40s, and the survey was performed over a one month period. A total of 266 were valid and analyzed for this study. Based on the previous researches, I have chosen seven important characteristics of the well-being lifestyle. The number of iteration on factor analysis revealed that our sample population can be formed into four different groups. The significant group differences resulted on the following study variables; popular fashion-oriented, social relationship-oriented, environmental awareness-oriented, reality relationship-oriented, material pursuit-oriented, self centered-oriented, health-oriented.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 친환경 화장품
  2. 시장세분화
  3. 웰빙 라이프스타일
 Ⅲ. 연구방법 및 절차
  1. 연구문제
  2. 자료 수집 및 분석
  3. 측정도구
 Ⅳ. 연구결과 및 논의
  1. 연구대상의 인구통계적 특성
  2.신뢰성 및 타당성 검정
  3. 연구문제 검증
 Ⅴ. 결론 및 제언
 참고문헌

키워드

저자

• 김효진 [ Hyo-Jin Kim | 대구과학대학 방송엔터테인먼트과 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  코리아뷰티디자인학회지 [Journal of the Korea Beauty Design Society]

• 간기

  연3회

• pISSN

  1738-9704

• 수록기간

  2005~2015

• 십진분류

  KDC 593 DDC 646