현재 위치
Home
대학생 소비자능력 측정을 위한 척도개발: 소비자교육효과 측정을 중심으로
Developing Standards for Measuring Consumers' Ability of College Student: Focus on the Consumer Education Effects
-
- 발행기관
- 한국가족자원경영학회 바로가기
-
- 간행물
- 가족자원경영과 정책(구 한국가족자원경영학회지) KCI 등재 바로가기
-
- 통권
- 제13권 4호 (2009.11)바로가기
-
- 페이지
- pp.115-139
-
- 저자
-
- 언어
- 한국어(KOR)
-
- URL
- https://www.earticle.net/Article/A114083
※ 기관로그인 시 무료 이용이 가능합니다.
6,300원
원문정보
초록
- 영어
- This study focused on the development of a scale measuring the effect of consumer education. The purposes of this study were to develop a tool which could measure consumer knowledge, consumer attitudes and consumer behavior. Data were collected from 266 college students. Analysis was done using frequency, cross tabulation analysis, reliability test, principle components factor analysis, confirmatory factor analysis (Amos 5.0), and multiple regression analysis. The results from this study were as follows: 1) Nine consumer knowledge factors (23-items) were identified: consciousness of consumer education and evaluation, consumer rights and allowance management, methods of consumer education and consumer institutions, green energy and environmental consumption, essence and content of consumer education, consumer rights and consumer duty, critical consideration and consumer's damage salvation, buying minds and decision-making, independent consumers. Total variance was 58.4%. Cronbach's alpha for the nine factors ranged from .68-.79. 2) Five consumer attitude factors (26-items) were identified: green environmental consumption, consumer's role and rights, resources saving and consumer's damage salvation, consciousness of consumers, and right consumption. Total variance was 59.2%. Cronbach's alpha for the five factors ranged from .89-.94. 3) Seven consumer behavior factors (27-items) were identified: social role and rights of consumer and consumer movement, right buying and segregated garbage collection, green environmental consumption and resources saving, altruism and decision-making, allowance management and impulse buying, consumer's damage salvation, and consciousness of consumer. The total variance was 59.1%. Cronbach's alpha for the seven factors ranged from .77-.88. Finally, a scale measuring the effect of consumer education consisting of 76 items (consumer knowledge: 23 items (9 factors), consumer attitude: 26 items (5 factors), consumer behavior: 27 items (7 factors)) was constructed.
목차
Abstract
I. 서론
II. 이론적 배경
III. 연구방법
IV. 연구결과 및 해석
V. 결론 및 제언
참고문헌
키워드
소비자교육 소비자지식 소비자태도 소비자행동 consumer education consumer knowledge consumer attitude consumer behavior저자
간행물 정보
발행기관
-
- 발행기관명
- 한국가족자원경영학회 [Korean Family Resource Management Association]
- 설립연도
- 1996
- 분야
- 자연과학>생활과학
- 소개
- 가족자원의 효율적인 배분과 활용상의 문제를 학문적으로 연구하고 이러한 학문적 성과를 개별가정이나 공공가정의 경영에 적용할 수 있도록 교육·계몽하고 발전시키는 일을 조직적이고 체계적으로 수행하기 위하여 설립되었다.
간행물
-
- 간행물명
- 가족자원경영과 정책(구 한국가족자원경영학회지) [Journal of Family Resource Management and Policy Review]
- 간기
- 계간
- pISSN
- 1738-0391
- eISSN
- 2713-9662
- 수록기간
- 1997~2026
- 등재여부
- KCI 등재
- 십진분류
- KDC 590 DDC 640
이 권호 내 다른 논문 / 가족자원경영과 정책(구 한국가족자원경영학회지) 제13권 4호
피인용수 : 0건 (자료제공 : 네이버학술정보)
함께 이용한 논문 이 논문을 다운로드한 분들이 이용한 다른 논문입니다.
출처 : 네이버학술정보
0개의 논문이 장바구니에 담겼습니다.